John “ColderIce” Lawson and I are watching the takeover of the web by Amazon.com, and discussing how what they do can give companies of all sizes a blueprint for how to do business in the SoLoMo world we live in today.
My So Called Personal-Business Life
The New eBay As Retail Leader, not Secondary Market
One of the reasons I enjoy blogging is I really enjoy thought experiments on businesses. This is another one of those. I choose eBay/Amazon a lot because they are both commerce leaders, visible/transparent, and so they set the standard in some ways for the industry.
One of these kids is doing his own thing, come on can you tell which one?
The proposal:
The eBay.com site and brand should become mainline retail as the primary focus and optimize around that. Liquidations and collectibles would be relegated to a sub-brand and separate experience (much like an offline retail company might do — think “Ann Taylor” and “Ann Taylor Loft”, there are literally hundreds of examples.)
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Liz Strauss is the queen of successful community and blogging, check the interview.
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John Donahoe, CEO of eBay Inc. , is projecting huge jumps in mobile commerce and payments this year despite the surprise exit of the company’s PayPal unit CEO.